Wednesday, July 06, 2011

Who controls Government ad spending?

The Government's Central Office of Information, essentially its in-house advertising agency, spent £193 million on advertising in the financial year 2009-2010. The year before, it spent £211 million, making it the UK's single biggest media buying desk.

Is it appropriate for the Government to be spending taxpayers' money propping up the deeply discredited News of the World and its mates in Rebekah Brooks' Augean stables? In the light of 10 Downing St's creepily close relationship with News International - hiring workplace bully Andy Coulson as press spokesman, meeting Rebekah Brooks under MP-constituent privilege to avoid public scrutiny - doesn't this spending constitute a worryingly inappropriate use of public resources?

I don't think so. Perhaps you don't either. Or perhaps you're cool with it. Either way, perhaps the top management team at the COI should be aware of your opinion. Fortunately, the COI's top management team is on their website! So I've loaded it into a Google spreadsheet for convenient reference.

Obviously, there's the CEO, Mark Lund. But think like a civil servant. Who's in control? Mark Cross is in charge of "communications planning for all campaigns" so it looks like he's a key node. The org chart bears that out - might be nice to get Graham Hooper, director of client service and strategy, too.

Don't be abusive. They are public servants after all. But do be firm.

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